From Alexa von Tobel, CFP® · Bestselling Author
Let's build a financially fearless family. At every age.
I've spent 15+ years in finance, and I'm still in it every day. I've distilled all of it into two programs: a ten week money program you run with your kids (8–14) and a 30-minute masterclass for you. Millions have learned from me. Now it's your turn.
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Built by Alexa von Tobel, CFP®
Founder of LearnVest, acquired for ~$375M
As seen in
Two ways to get financially fearless
Whether you're raising money-smart kids or leveling up your own finances, there's a program for you.


Meet Alexa von Tobel, CFP®
Alexa dropped out of Harvard Business School at 26 to solve a problem she couldn't stop thinking about: why do smart, capable people have no idea how to manage their money?
She built LearnVest into one of the first major fintech companies — helping millions of people get their first real financial plan. In 2015, it was acquired for nearly $375 million.
Along the way, she became a Certified Financial Planner, a New York Times bestselling author, and a go-to voice on personal finance featured in Forbes, Fortune, The New York Times, Good Morning America, and CNN.
Today, she's bringing everything she's learned — from advising millions of people on their money to building and scaling companies — into the Financially Fearless system. Because she still believes what she believed at 26: financial planning shouldn't be a luxury. It should be a given.
Certified Financial Planner (CFP®)
NYT Bestselling Author
Harvard College, AB in Psychology
Founder of LearnVest (acquired ~$375M)
Forbes Cover · Fortune 40 Under 40
Presidential Ambassador for Global Entrepreneurship