From Alexa von Tobel, CFP® · Bestselling Author

Let's build a financially fearless family. At every age.

I've spent 15+ years in finance, and I'm still in it every day. I've distilled all of it into two programs: a ten week money program you run with your kids (8–14) and a 30-minute masterclass for you. Millions have learned from me. Now it's your turn.

Across Alexa's 3 books · 347 reader reviews on Amazon

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Alexa von Tobel
Alexa von Tobel with her daughter

Built by Alexa von Tobel, CFP®

Founder of LearnVest, acquired for ~$375M

As seen in

The Today ShowGood Morning AmericaCNNCNBCMSNBCABC NewsBloomberg NewsFox Business NewsForbesFortuneThe New York TimesThe Wall Street Journal
The Today ShowGood Morning AmericaCNNCNBCMSNBCABC NewsBloomberg NewsFox Business NewsForbesFortuneThe New York TimesThe Wall Street Journal
For your whole family

Two ways to get financially fearless

Whether you're raising money-smart kids or leveling up your own finances, there's a program for you.

Alexa von Tobel — Forbes Cover

Meet Alexa von Tobel, CFP®

Alexa dropped out of Harvard Business School at 26 to solve a problem she couldn't stop thinking about: why do smart, capable people have no idea how to manage their money?

She built LearnVest into one of the first major fintech companies — helping millions of people get their first real financial plan. In 2015, it was acquired for nearly $375 million.

Along the way, she became a Certified Financial Planner, a New York Times bestselling author, and a go-to voice on personal finance featured in Forbes, Fortune, The New York Times, Good Morning America, and CNN.

Today, she's bringing everything she's learned — from advising millions of people on their money to building and scaling companies — into the Financially Fearless system. Because she still believes what she believed at 26: financial planning shouldn't be a luxury. It should be a given.

Certified Financial Planner (CFP®)

NYT Bestselling Author

Harvard College, AB in Psychology

Founder of LearnVest (acquired ~$375M)

Forbes Cover · Fortune 40 Under 40

Presidential Ambassador for Global Entrepreneurship